NEWS

🎬Practical guide to understanding casting terminology

If you are new to the world of casting, you have probably come across words and expressions that we use when sending you casting calls, or that casting directors, agencies or production companies use, and which may sound a little strange. In this guide, we explain, in a simple and clear way, some of the most common terms you will hear in this sector.

Selftape

A selftape is a video audition that the talent records at home and sends to the casting director to participate in a project. Normally, you are asked to record a specific action or phrase while playing the character in question, but it is not just a matter of sending a video of your performance.
Current photos and a presentation video in which the talent briefly introduces themselves (name, Gimpera Models agency, profiles, hands, etc.) are also often requested, so that the casting director can get a better idea of their presence, naturalness and communication in front of the camera.

Selftapes allow you to participate in auditions from anywhere, and are an essential tool in today's industry.
Here is an example of how to prepare yours, with some very useful practical tips: How to record a selftape? – Gimpera Models

Option

When a talent is ‘on option’, it means that they have been shortlisted after the general casting and that the production company or agency is interested in proposing them to the project client. Being on option means that the talent is asked to block the shooting dates and keep that project as their priority . If, in the meantime, they receive another proposal with overlapping dates, they must inform the client that they are already the first option for the first project, and they can only accept the second if that date becomes available. During this time, it is important to remain available, not change your look (hair, beard, colour, etc.) and wait for official confirmation before making other commitments. It is a waiting phase, but a very good sign: it means you are really close to being confirmed.

Callback

The callback is a second casting audition in which the director of the commercial, the client or the advertising agency are present—either in person or remotely—to see the candidates who have already passed the first phase. During the callback, the talent repeats the audition, usually with new instructions that are more in line with the final idea for the shoot, and the aim is to provide those responsible for the project with additional material to help them make the final decision on who to confirm. Therefore, it is not just a repeat: it is the decisive phase that determines who will be chosen.

PPM

Pre Production Meeting is the last meeting between the client, advertising agency and/or production company, where they decide which talents they will definitely confirm for the shoot. The option, i.e. availability and priority for that particular project, must be maintained until the date of the PPM, which is when the agencies and talents will receive good or bad news from the casting director.

Fitting

The fitting is the costume fitting prior to filming. At this appointment, which usually lasts about two hours, the talent tries on different garments or combinations of clothing to define the final look that will be used in the project. The choice of costume does not depend on the talent, but must be approved by the director of the commercial or by the client, ensuring that it fits in with the overall aesthetic of the advertisement.

Back up

The term backup refers to the talent who is on standby for another person selected for the lead role. If for any reason the confirmed actor or actress cannot participate, the backup would be called immediately and would automatically take their place.

This role is mainly used in shoots with minors , as it is common for a minor to be unable to shoot due to health reasons or various unforeseen circumstances. For this reason, the back up must be available and prepared on the day of filming, and receives remuneration for their availability, even if they do not end up filming.

Roles and categories of appearance

OCP – Lead

The main role in a production. This is the character around whom the story revolves, the one with the greatest presence and relevance. Being an OCP implies high visibility and interpretive responsibility. It is the talent whose image appears in an advertising medium individually, without sharing the limelight with other people, or who, appearing alongside other individuals, has a clearly dominant presence over the rest, either because of their special relevance to the message being conveyed, their relationship with the product being advertised, or their appearance in a greater number of shots, regardless of whether the role has text.
It may or may not contain text, but its relevance within the message or its direct relationship with the product makes it the central focus of the story.

Shared OCP – Co-star

Aquí el talento comparte protagonismo con otros intérpretes, con igualdad de presencia e importancia dentro del anuncio o campaña. Ambos o varios tienen una función principal y aparecen equilibrados en el resultado final.

SEC – Secondary

These are characters who accompany the protagonist and help the story develop. Although they have less weight, a good secondary role can be memorable and add a lot of value to the plot. This is the talent who appears in an advertising medium and whose involvement, either because they are close to the protagonist but with less relevance, or because their involvement is shared with other models, is less decisive than in the case of the protagonists or co-stars. In any case, with their presence and performance, they play a character within the story and continue to interpret a character with narrative intent.

FE – Featured Extra

Special extras are somewhere between unrecognisable extras and supporting roles. They are talents who may be recognisable on screen, often forming part of a group or appearing in wide shots. They must never be recognisable in close-ups or in any solo scenes.
They may interact briefly with the protagonists, but without dialogue or direct prominence . Their role is to bring naturalness and coherence to the scene, appearing visibly but not prominently. For example, a waiter serving coffee or a passenger interacting briefly.

BGE - Background extras (Unrecognisable extras)

These are the extras or background actors who complete the overall setting of a scene, adding movement, depth and realism. They represent the public, passers-by or people who fill a space without having individual relevance within the story. Their role does not involve acting or direct interaction with the protagonists, and they are not usually distinguished or focused on by the camera. Even so, their presence is essential for the viewer to perceive the environment as authentic and natural, creating the atmosphere necessary for the main action to make sense.

At Gimpera Models, we will continue to share more terms and tips from the world of casting in future posts. We hope you find this guide useful now that you know a little more about this exciting sector. 🌟

We tell stories that move people

In Gimpera Models, we firmly believe that advertising can also tell deep, real, and moving stories. The recent Mitsubishi campaign is a clear example of how a commercial can go beyond promoting a product, connecting with the most sensitive and human side of the viewer.

Our talent Cristina Fernández participates in this audiovisual piece as co-star in an ensemble commercial that invites us to relive scenes from the past, evoking nostalgia, friendship, and the bond between people who remain connected over time. Through her performance, Cristina conveys tenderness, authenticity, and that quiet emotion that accompanies shared memories.

The campaign filmed in a natural and rural setting in stands out for its sensitivity and a narrative that celebrates bonds that endure, even when life changes. Each image is carefully thought out to reflect moments we have all experienced, creating a sincere connection between the story, the brand, and the viewer.

We are proud to see our talents take part in productions that inspire and move audiences. We will continue sharing projects that, like this one from Mitsubishi, remind us that advertising can also be an art that touches the heart. ❤️🚗

🧵 Meet Remedios, the queen of fixes, played by Susana D.

‘Remedios, the queen of makeshift solutions’ is the name of the campaign launched by Save the Children, which represents the creativity forced by economic necessity in Spain, where people have to resort to ‘makeshift solutions’ to survive, such as wearing coats in winter instead of using heating.

Susana plays the character of ‘Remedios’, a resourceful and creative woman who solves all kinds of everyday problems in an economically difficult context. Remedios is that resourceful neighbour, the one with all the tricks, the one who always has an idea to get out of a tight spot. But even though it has become customary to use ingenuity in the face of difficulties, there are some things that should not be solved with makeshift solutions.

The campaign uses traditional aesthetics and a fresh rhythm to connect with Spanish social reality. The advert begins with the protagonist calm and attentive to the advice she is being given, but gradually picks up speed, reflecting a continuous struggle for survival symbolising imminent poverty.

Susana, with her acting skills, immediately captures the viewer's attention, drawing their curious gaze to follow the message that this audiovisual piece wants to convey to us until the end.

The campaign, whose slogan is ‘Getting by shouldn't be the solution’, seeks to highlight that, although ingenuity is a virtue, in many cases it becomes the only way to survive poverty, which should not be the case. 

🎬 6 essential tips to shine in your next selftape

The selftape has become an essential tool in the selection process of actors and actresses. More and more productions in Barcelona and internationally are opting for this agile and comfortable format. At Gimpera Models, we want to help you stand out from the first second. Here are our 6 essential tips for a professional selfie:

1. Show that you are eager to be part of the project.
Show your motivation for the project and the desire to be part of it is essential. From the energy you show on camera to a short presentation if you are asked to do so, every detail counts so that the casting team can see your involvement.

2. Prepare the text and the character
Study the script, understand the context and define your character. It's not just about reciting lines, it's about conveying emotions and creating a real connection with the viewer.

3. Take care of lighting and framing
Shoot in a well-lit space, preferably with natural light or white front light. Face a plain wall, with the frame from the chest upwards. Avoid shadows or visual distractions.

4. Choose your wardrobe wisely
Dress simply and neutrally, avoiding prints or bright colours. Your costume should complement the character you are playing without stealing the limelight from your performance.

5. Take care of the sound
Avoid background noise and film in a quiet place. Make sure your voice is heard clearly, without echoes. You can use an external microphone if you need to.

6. Take several takes and choose the best one
Don't be satisfied with the first recording. Try several takes until you find the one that best conveys your performance and energy. Check the result before sending it.

Grabar un buen selftape puede abrirte muchas puertas. En Gimpera Models Recording a good selftape can open many doors for you. At Gimpera Models we value the effort and dedication of our talents. Ready for your next casting? With these tips, you're one step closer! 🎥🌟

A trip through Italy with Ruben Fanlo and Costa Cruceros

There are shootings that can be memorable experiences, like the one we bring you today. The actor Ruben Fanlo has starred in this unforgettable trip with the advertising campaign of Costa Cruceros with the slogan “Live your Wonder” through the beautiful Italy. This campaign conveys the excitement and pleasure of traveling through unique places in the Mediterranean.

In the ad we see a young couple having dinner with friends in a restaurant when they are asked about their cruise. He first responds with a terse “Good!”, but then briefly tells them about all the activities they have done and everything they have visited on their Italian cruise. The couple of friends are fascinated and speechless, unable to believe the amount of experiences they have lived in just one trip. And not only them but all the staff and other customers of the restaurant are are fascinated and staring creating a comical scene.

In the ad they show us all these scenes of the trip lived as dream dinners, spectacular sunsets, views in inhospitable villages, snorkeling in Naples, that the actor lived in this shooting. Ruben has been part of our agency for years and we are pleased to see him participating in high-level international advertising campaigns. On this occasion he brings to life the ideal traveler, transmitting enthusiasm, closeness and that sense of freedom that accompanies every great trip.

For us, it is a pride that international productions trust in our talent for projects of this magnitude. In Gimpera Models, we work every day to offer real opportunities to our actors and actresses, in castings that enhance their careers in and outside Barcelona.

¿Te imaginas siendo tú el próximo protagonista? Únete a Gimpera Models y empieza tu propio viaje en el mundo de la publicidad, el rodaje y la interpretación. 🌍✨

Jose Luis Aguilar participates in Danone's new campaign

In Gimpera Models, we are proud to see how our talents shine in high level productions. On this occasion, we want to share with you the participation of Jose Luis Aguilar in the most recent Danone advertisement, an advertising campaign that stands out for its freshness, innocence and an authentic message that connects with the public.

Danone is commemorating its centenary with the launch of a campaign under the slogan ‘Querer no cambia’ (Love doesn't change), centred on the company's philosophy: caring for loved ones, in this case grandparents, through healthy eating. This message highlights the importance of family values and the brand's commitment to people's well-being.

Jose Luis has demonstrated his versatility and professionalism in every casting and project in which he participates, and this advertising spot was no exception. On this occasion, he plays a grandfather in an everyday scene with his granddaughter, full of tenderness and innocence, in which we see them sharing a yoghurt. His presence on screen brings naturalness and closeness, fundamental characteristics in today's advertising. Working with well-known brands like Danone is a great opportunity for our actors and actresses, allowing them to continue to grow in the industry.

En Gimpera Models, nos esforzamos por conectar a nuestros talentos con proyectos que impulsen su carrera y refuercen su trayectoria profesional. Nuestro objetivo es seguir apostando por el talento y ofrecer las mejores oportunidades a nuestros modelos y actores.

Don't miss the full TV spot below. 📺✨

Welcome to our blog

At Gimpera Models, we are passioned for art, talent and fashion. Based in the vibrant city of Barcelona and with more than 30 years of professional experience, our mission is to connect actors, actresses and models with the best opportunities in well known audiovisual productions, both in national and international projects.

This blog is born with the desire to become a reference space for anyone who is part of this industry or wants to join it. Our aim is to offer inspiring, practical and valuable content to help you understand better how the industry works and provide you with the necessary tools to boost your career.

What will you find in this space?

Here you can find practical advice on how to get the best staging for each casting, how to stand out and improve your portfolio, and even how to boost your career in the world of fiction and advertising. We will also share the day-to-day life of the projects we are involved in, showcasing the experiences of our talents and their recent achievements in fiction projects and advertising campaigns.

We will also talk about the preparation required for each type of project. An advertising spot does not require the same interpretative register as a role in a series or a film.

The audiovisual industry: a world in constant evolution

We will also keep you up to date with the latest trends and developments in the audiovisual world. A dynamic and constantly evolving industry in which it is essential to stand out creatively and reinvent yourself in order to adapt to new digital platforms, new supports and diverse formats.

The emergence of social networks and streaming platforms has transformed the way audiovisual content is consumed. This has also had an impact on the work of models, actors and actresses, who now have the opportunity to project their image on a global scale and generate direct connections with their audience. In this blog, we will explore these new dynamics and explain how to make the most of them to boost your career.

Much more than a blog: a community

Gimpera Models is not just an agency, but a large network of professionals and talents who share the same passion. We want this space to be a meeting point where you can interact with us, ask questions, share experiences and get inspired by the stories of other artists who, like you, struggle every day to make a place for themselves in this profession.

We hope you will join us in this new adventure and we invite you to discover, learn and grow with us.

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